Full Text available: http://www.russet.org.uk/blog/2012/04/three-steps-to-heaven/
We argue that to make semantic publishing possible we need to:
Taken from: http://en.wikipedia.org/wiki/File:XML.svg
Taken from: http://www.w3c.org/html/logo
<math>
<mrow>
<mi>e</mi>
<mo>=</mo>
<mrow>
<mi>m</mi>
<msup>
<mi>c</mi>
<mn>2</mn>
</msup>
</mrow>
</mrow>
</math>
Lord, P (2012) Academics love Citations. J.Unsupport.Assert
(defadvice reftex-format-citation (around phil-asciidoc-around activate)
(if phil-reftex-citation-override
(setq ad-return-value (phil-reftex-format-citation entry format))
ad-do-it))
(defun phil-reftex-format-citation( entry format )
(let ((doi (reftex-get-bib-field "doi" entry)))
(format "pass:[[cite source='doi'\\]%s[/cite\\]]" doi)))
<citation>
<layout prefix="[cite]" suffix="[/cite]"
delimiter="[/cite] [cite]">
<text variable="DOI"/>
</layout>
</citation>